Our People

Integrity & leadership

Our CEO and Board Members come from diverse backgrounds, and lead us co-operatively within an uncompromising values-based framework

Kylie Richards


Kylie Richards is a CPA and proven, hands-on leader who delivers strong results for clients and businesses.

As CEO of MACE Inc (Mansfield Adult Continuing Education), she leads the delivery of education and community development programs in regional Victoria.

Kylie also has 20 years’ experience as an accountant, either running her own successful accounting practice or working in accounting companies in Australia and in London. 

As a qualified educational trainer, she teaches Certificates 3 and 4 in Accounting and the Diploma of Accounting.

Kylie is a CPA with a difference - a registered accountant, tax agent and ASIC company agent with international business experience – she has the ability to view matters from both the client and business side.

Janene Ridley


Janene has been a member of the MACE Board since 2014. She is currently the General Manager of Mount Terrible Wines Pty Ltd, a small successful business operating from Jamieson in north-east Victoria. Prior to March 2015, she was the CEO of Mansfield District Hospital. Her extensive experience in the health sector spanned over 30 years with 19 years at Executive level. Janene has a special interest in corporate governance and risk management. She holds a Masters of Health Services Management and completed the Australian Institute of Company Directors Course in October 2013. 

Imogen Smith

Vice President & Secretary

Imogen has a background in service management in tertiary education and Neighbourhood houses and is a qualified Career Counsellor, Trainer and Librarian. She also brings to the board experience in compliance and quality systems administration in education, family and children’s services.

She is an advocate for “life-long” learning and is particularly interested in improving access to further education for those who live in rural communities.  

She values volunteering and is currently a member of the MACE board, Fords Creek Landcare group, Mansfield Shire Municipal Emergency Planning Committee, as well trained Manager of Spontaneous volunteers (emergencies) and has over 25 years’ experience with volunteering with Motorcycle racing.

David Roff


David has extensive experience in local government including 8 years as CEO of Mansfield Shire .He has qualifications in local government and business and sits on several boards. He is currently Chairman of the Goulburn Valley Football Netball league. With a history of involvement in community based organisations he looks forward to his love of Mansfield , strong governance experience and interest in community affairs being put to good use.

Board Member

Coming soon

Sue Hare

Board Member

Sue is known locally for her roles in Tourism & Economic Development, Community Development and Emergency Management with Mansfield Shire Council – local community resilience is her enduring passion.


After completing the Alpine Valley’s Community Leadership Program in 2008-09, Sue subsequently co-developed and ran two leadership courses in Mansfield Shire.


Sue now works in community engagement and education for the CFA. She volunteers as the Secretary for the Mansfield CFA Brigades Group and is a member of the Arts Mansfield committee.

Murray Chenery

Board Member

Murray is a proven marketing leader experienced in rejuvenating and building brands.  He was CPA Australia’s General Manager, Brand (2012 to 2018) responsible for marketing across Australia and Asia.  As Target’s General Manager, Marketing (2001 to 2012), he was a key leader in returning Target to profitability and launching the successful ‘Designers for Target’ program, which included Stella McCartney.  Murray’s leadership roles include helping launch the Fly Buys program; integrating Fosseys into Target Country; and managing Coles Myer’s media buying negotiations.  Previous director roles included Target and the Melbourne Fashion Festival.  Murray has received many marketing and advertising excellence awards

David Mims

Board Member

David joined the MACE board in August 2020 after six months in a Board Observer role, and brings with him decades of Retail experience in large and small businesses.

Completing a Bachelor of Business (Marketing) degree at Monash in 1987 while working part time at BBQ's Galore, he then joined Target as a Management Trainee in 1988, & served Target Stores division for 16 years in various roles in stores, regional office & head office, including Stores Operations Manager & Stores Project Manager.

In 2004 David & his family decided it was time for a "tree change" & moved to Mansfield permanently in September of that year. Since then, David has worked in local businesses including Retravision (Now Bi-Rite) for 8 years, journalist at the Mansfield Courier for 2 years part time, then opened his own business, High Country Wine Cellars, from 2013 to 2017.  Currently David works in hospitality at the Delatite Hotel & also worked at Delatite Winery in cellar door sales prior to Covid. He is also the local Territory Manager for a local winery, Barwite Vineyards.

Volunteering & participating in Community life has always been a part of David & his family, with 20 plus years in Melbourne on the committee at an Amateur Football Club, then joining Mansfield CFA on arriving in town, where he currently holds the position of 1st Lieutenant. He also served as secretary & president at Mansfield Tennis Association, was on MMuDS Committee for 3 years, & plays violin in local MAD Orchestra & MMuDS productions.

A keen runner, David & his dog are a regular morning sight pounding the roads & parks around Mansfield.

David looks forward to bringing skills & experience learnt from his retail & community background to the MACE Board to assist in it's continued growth & development in Mansfield & surrounds.

What do we believe in?

Read more about our organisations values of Learning, Engagement and Community...